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Social Marketing: Good Intentions



出版社 Steve D'Alesandro, Leanne M. Carter, David Gray, Cynthia M. Webster
ページ数 164ページ
コンテンツ形式 EPUB|PDF|TEXT|FILE
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CBSM/pages/guide/preface/
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Corporate social responsibility and consumers ...
Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis
CBSM/pages/guide/fostering-sustainable-behavior/
McKenzie-Mohr and Associates, based in Fredericton, Canada, provides online forums where information regarding fostering sustainable behavior and community-based ...
Marketing social — Wikipédia
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Social Marketing: Good Intentions